| Image credit: https://www.facebook.com/FreedMaxickCPAs |
Social media has revolutionized many facets of society, so much so that almost everything has come to be affected by this global phenomenon. But who would have thought that social media would also touch on the business of tax preparation?
| Image credit: http://learnthat.com/ |
In fact, many tax prep firms have decided to use different social media platforms in marketing their services. Deciding that the best way to attract business is to go wherever the customers are, these firms have decided to jump in the bandwagon and went on to explore popular avenues, such as Facebook, Twitter, and LinkedIn.
And as more social media platforms arise, more tax preparers are taking advantage of every opportunity to make themselves positively known to the general public.
| Image credit: http://phandroid.com/ |
A relatively new service which tax prep firms have been using lately is Yelp, a popular review site for consumers who want to learn more about local businesses. A recent Yelp search in Manhattan generated over 200 results of tax prep services reviewed by clients. For these services, their reputation lies on what their customers say—reviews which may range from acclaims to scathing denigrations.
This is a clear breakaway from traditional marketing strategies. But because the population is slowly but surely migrating to cyberspace, all these efforts might all be worth it in the long run.
To access more updates on tax preparation, log on to this Facebook page for Isidor Hefter.
